TABLEAU PUBLIC GOOGLE ANALYTICS HOW TO

Hopefully, you’ve already taken this step. So here’s what we did to create a Blog Scoreboard using Google Analytics and Tableau. Datalytyx is partnered with Tableau because it allows us to combine different sets of data easily (they have connectors to some of the most commonly used databases) and create rich, interactive visualisations which can be automatically updated. The question for us was, how do we monitor each author’s success? We were already using Google Analytics to track our website traffic because it’s free, useful and reliable. We also decided to use Tableau to visualise the data. Now, we had a problem on the marketing side.

The prize was just the icing on the cake. The team got on board quickly, not so much for the cash prize but mostly to compete with each other. This meant that while they may not have much control over website traffic, they would have control over the extent to which they participated. So, the question became, how do we motivate them to create content? We settled on a monthly cash prize – one prize for the most content submitted within the month and one prize for the best performing post for that month.

Our team is made up of highly skilled, very intelligent people working with cutting edge systems for digitising, transforming and analysing data. That would increase our SEO rankings and get people interested in the work we do.Īfter a lot of thought, we realised that our technical team was probably the greatest untapped mine of content that we had access to. Our friend, Ian Cleary of, kept telling us that we needed to create valuable content.

TABLEAU PUBLIC GOOGLE ANALYTICS HOW TO

One of the marketing challenges we initially faced after merging to become Datalytyx was how to increase our visibility online.

Tableau public google analytics